The Data Lab makes acessing and analysing data easy for everyone.
Understand key metrics, track performance, discover trends and determine where your marketing investment is working for you!
Joining The Data Lab is a game changer. You will get full clarity on your marketing performance so you are no longer guessing – know exactly what’s working, where to invest, and how to adapt quickly. It wont just help you (or your team) make smarter marketing decisions now, it’s gives you insights at your fingertips for forecasting measurable business growth.
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No coding. No jargon. Just simple, easy-to-read insights that help you and your team understand exactly what’s going on with your marketing. Every week, you’ll receive a clear breakdown of your most important marketing metrics, think cost per lead, conversion rates, return on ad spend, customer acquisition cost, and more. We pull the data from your platforms so you don’t have to.
With weekly report refreshers, you get up-to-date snapshots of your most important metrics. Whether there’s a spike in leads, a dip in ad performance, or a new campaign launching, you’ll know about it in real time. This means you can act quickly, make adjustments mid-campaign, and avoid wasting budget.
Stay ahead of market trends and shifts in consumer respobse by acting on up-to-date insights across all your marketing channels... every single week.
Focus on the metrics that align with your business goals so your team can take action with confidence, no digging, no distractions.
Know how your performance stacks up against your industry so you can spot opportunities, set realistic goals, and grow with clarity.
Weekly data is reported and each month a comprehensive report on the outcomes and impact of your marketing efforts will be available.
Discover patterns and trends in your data effortlessly. Visualise historical data to forecast future performance.
Dive deeper into your data with recommendations from our marketing team.
Answers to questions you might have about The Data Lab.
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We are a data analytics team that helps businesses track, visualise, and optimise their marketing performance and understand how their marketing investment is performing. It enables teams to make data-driven decisions through customisable reports and powerful insights.
The Data Lab is ideal for Shopify and eCommerce store owners, people paying thousands each month for marketing and wanting to know what aspects are performing, and growing businesses that want to harness the power of their data. We work well with teams and businesses looking to improve their decision-making by tracking key performance indicators (KPIs) across their marketing and sales spend.
Security is our top priority. The Data Lab uses end-to-end encryption, secure data centres, and regular security audits to ensure your data is protected at all times.
Yes, The Data Lab integrates with a range of Marketing Agency work, many agencies are also eager to work with us to streamline their internal reporting.
Absolutely! We launched The Data Lab because we saw how many people wanted access to their data, but found the process of collecting, analysing, and interpreting it overwhelming,especially if they weren’t data-savvy. That’s where we come in.
We break everything down in plain English, showing you exactly what’s working, what’s not, what your customers are costing you, your average sale value, and your conversion rates. You don’t need to be technical, we handle the heavy lifting so you can focus on making smart decisions.
Yes, we do, but it’s only part of the process. Our team, is based in Auckland and Central Otago, and manually manage all data flows. We also review performance, and provide business-specific recommendations tailored to your goals. Every report is reviewed by a real person, so nothing gets missed, and every insight is backed by the power of AI combined with human expertise. You get the best of both worlds: smart automation paired with thoughtful, hands-on analysis from a team that genuinely care about your data.
The Data Lab isn’t an agency. We don’t run your ads or write your content. We’re simply here to tell you the truth about how your marketing is actually performing.
